Groundwork reaches adults 35–48 who are actively researching serious decisions — refinancing a mortgage, upgrading a home's energy system, improving health, and choosing the right tools. Our readers come to decide, and they trust what they read here.
US, UK & AU adults, 35–48, high-intent readers
In-article, leaderboard (728×90), sidebar, newsletter
Evidence-based editorial — no sponsored-feel clutter
Tell us about your campaign and audience — we'll share available placements and verified traffic.
Email hello@gworky.com